This is a parody concept ad for APC based on the online BOKO HARAM propaganda videos. We brought some our ideas on board to help with the style of execution.

The actors were shot on greenscrrn by the DOP, Lanre Tyson of MSQUAD, and we composited them in a bushy environment with 3d vehicles.

The ad went viral on social media as the concept was toucjing a sensitive issue but was executed tastefully.

Concept development
3D Development
Visual effects
Video editing
Motion graphics


CLIENT: Insight Communications

DOP: Lanre Tyson , MSQUAD

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